We make job marketing
precise simple effective data-driven

Our technology uses candidate behavioral data from job ads to target job ads toward audiences based on proven performance, making every step of job marketing smarter.

The technology in brief

Behavioral data. Not guesswork.

Frantz technology is built on actual candidate behavior on job ads – not demographics or assumptions. The system analyzes 90 days of history to identify who is truly receptive to your role, and selects channels and budget accordingly.

Measurement points on job ads record scroll, reading time and search intent. These are activated into data points – tagged by role type and geography. The sum of them forms the behavioral data that drives all campaigns. Read more →

90-day behavioral data

The system analyses 90 days of visit data from job ads and provides a continuously updated picture of which candidates are active within your industry and role type.

AI-driven channel strategy

The system selects channels and budget allocation based on what has delivered the best engagement quality for similar roles.

Precise targeting

Campaigns are built around behavioural data from candidates who have shown interest in similar roles – not random users. The breadth of targeting is adapted to the strategy for each role.

Self-reinforcing learning

Each campaign enriches the data model – and campaigns become more precise as they run, not just the next time. The more the system runs, the sharper the targeting gets.

How it works

Behind every data-driven recommendation lies a continuously updated picture of the candidate market. Here are the four core steps in the technology – from the first behavioral signal to precise targeting.

Data is collected and segmented

Behavioral pixels on job ads measure scroll depth, reading time, clicks, and search intent for every visit. Data is automatically segmented by role type, industry, and geography. Over time, this gives us a unique map of candidate behavior – with more than 2.4 million data points updated daily.

Channel effectiveness is scored

For each role, engagement quality from Meta, LinkedIn, websites/publishers, and direct traffic is scored separately. We measure not just clicks, but behavior after the click – reading time, scroll depth, and search intent. This gives a precise understanding of which channels deliver the most relevant candidates for your specific role type.

Roles are precisely targeted

Based on 90 days of historical behavioral data, we build a segment of candidates who have engaged with roles in your industry and geography. These candidates are shown your ad with high precision – regardless of whether they are actively job seeking. We reach those who are receptive now, not just those already applying.

Digital twins expand the reach

The core audience is just the starting point. Our AI model identifies “digital twins” – candidates who share behavioral signals and digital patterns with those who have already engaged with similar roles. This allows us to reach passive candidates that conventional recruitment marketing would never have found.

The data-driven process

Every campaign feeds the AI – so each new job ad reaches a smarter, more proven audience than the last.

Publish – Your job ad is distributed across the channels that have proven most effective for similar roles, based on 90 days of behavioral data.
Target – Ads are shown to audiences who have actively engaged with comparable positions, not just anyone browsing online.
Measure – Every interaction is tracked and scored. We measure quality, not just volume – clicks, dwell time, and application intent all feed the model.
Grow – Each campaign adds to the dataset. The more we run, the smarter the next campaign becomes – for you and for similar roles in the future.

Distribution

One platform. All key channels. Zero manual work.

Frantz connects directly to channels like Meta, LinkedIn, Snapchat and Bidtheatre (programmatic buying on websites/news media) via API. Campaigns are activated automatically – no manual ad creation in each platform, no extra logins, no manual uploads.

Social media

Snapchat

Reach younger candidates where they are. Snapchat gives access to an age group less active on other platforms.

Programmatic

Websites / news media

Programmatic display advertising across Norwegian online and news media via Bidtheatre's advertising platform.

All channels are activated via direct API connections – no manual ad uploads to each individual platform.

Seamless integration with your system

Our technology is continuously powered by behavioral data from job ads to increase targeting accuracy. Whether you use an ATS, recruitment platform, or job portal, Frantz connects seamlessly to enhance your marketing with data-driven precision.

Job platforms

Integrate Frantz directly into your job portal and offer advertisers data-driven marketing as a premium service.

Recruitment tools (ATS)

Connect Frantz to your recruitment system for automatic campaign activation when new roles are published.

Media publishers

Extend your advertising product with data-driven job marketing that delivers documented results to advertisers.

API

One integration. Send a job.
Frantz does the rest.

Simple integration

Integrate once – all channels are activated automatically

Real-time status

Campaign status directly in your platform

Fast onboarding

Documentation and dedicated support throughout the integration

Existing integrations

Explore integration options

Our technical team is ready to help you with the integration

2,4M+ Behavioral data points (candidate interactions)

36K+ Daily sessions analyzed

17 000+ Active job ads

7 000+ Campaigns run through the platform

Ready to see data-driven job marketing in action?

Book a demo and discover how Frantz can transform your recruitment marketing.

Book a demo

We make job marketing precise simple effective data-driven