Turn passive interest into active candidates — with a single click

The Lead Generator adds two buttons to your campaign page: show interest and set a reminder. Passive candidates signal interest in seconds — no CV, no application, no commitment.

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Two features

Two buttons that remove the biggest barrier in recruitment

Most candidates who see your job ad and feel curious will do nothing — not because they aren't interested, but because the next step (writing an application) feels too big for that moment. The Lead Generator solves this with two low-commitment options placed directly on the campaign page.

  • Show interest — one click + email address becomes an active lead
  • Set a reminder — not ready now, but stays in your pipeline
  • No CV, no cover letter, no form — frictionless by design
The passive candidate

The best candidates aren't always looking

Imagine a civil engineer on the bus to an important meeting. She sees your job ad on social media — it's interesting, but writing an application right now is out of the question. So she closes the ad and moves on. That lead is gone.

With the Lead Generator, she clicks show interest in five seconds, submits her email, and that passing thought becomes an active lead in your pipeline. No disruption to her day. No barrier between curiosity and connection.

  • Captures interest at exactly the right moment
  • Works for candidates who are happy in their current role
  • Reaches talent your competitors never see
Real results
50%+

of candidates who click show interest are worth following up with, according to recruitment agency Hyr — who uses the Lead Generator across multiple campaigns.

"Our experience shows that over half of those who express interest are worth following up with. Many of the final candidates for positions have been among those who used the 'show interest' button."

— Ramona Nesshaug, Recruitment Advisor at Hyr

"The Lead Generator provides passive candidates with quick access to potential positions. We see this solution becoming increasingly important, delivering excellent results for clients looking for top talent that isn't actively job hunting."

— Tore Hjerde, Data & Analytics Manager at Frantz
Part of your campaign page

Sits directly on your existing campaign

The Lead Generator isn't a separate product flow. It's two buttons added to the campaign page that Frantz already builds for your job ad. No extra setup — it just extends what the campaign page already does.

Campaign page
→
Candidate sees ad
→
Shows interest (1 click)
→
Active lead in pipeline

Zero extra setup

The buttons are added to your campaign page automatically. Nothing to configure.

Leads tracked in real time

Every click is captured and visible in your campaign dashboard as it happens.

Works with any Frantz product

Compatible with Frantz AI, Autopublish and Tailored campaigns.

Ready to capture passive candidates?

Book a demo and see how the Lead Generator brings more of the right candidates into your pipeline — with no extra work on your end.

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