Data-driven advice with a human touch
With Frantz Tailored, our analysts provide customized marketing advice for your job, based on behavioral data from similar positions.
Simply send us the job description, and our technology will generate a data-driven campaign strategy while we set up the campaign page and ad materials for you.
Marketing strategy using behavioral data from job ads
The technology evaluates engagement levels, channels and budget from similar job ads. One of our analysts will use these insights to design a campaign strategy that optimizes your chances of a good result.
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Data-driven guidance – you’re in control
We offer recommendations based on data-insights, while you decide how much you are willing to invest in the marketing of your job.
Using data strategically to enhance job marketing
Our technology continuously collects data points on potential candidates who have shown interest in a similar position to the one you are recruiting for.
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By tagging and categorizing data from job ads, we can marketing your position to audiences who engaged with similar roles in the past 90 days.
In addition the audience grows as we identify and engage digital twins of your target group.
Digital twins are potential candidates similar to those who have already engaged with comparable jobs. They are identified using behavioral data from users who have shown a high level of engagement for similar positions, combined with platform algorithms.
This expands your target audience based on users that have showed a high level of engagement in comparable jobs.
What do you get?
- Data-driven advice from analysts
- Marketing towards our unique audiences
- Marketing towards digital twins
- Optimization based on engagement levels
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Data-driven strategic advice
One of our analysts will provide a proposed strategy for marketing your job based on analysis of behavioral data from similar positions.
Marketing towards our unique audiences
Frantz collects data from users who accept cookies on your job ad, allowing targeted marketing of similar positions to them in the future (within 90 days). In addition to this, the audience will continuously grow as we identify and engage digital twins of your target group.
Optimization based on real performance
When marketing jobs with Frantz, we create a mirror page with strategically placed measurement points to track engagement level with your job ad. Analysis of engagement data helps us refine your job marketing continuously, ensuring it achieves the best possible results.
